From Elisa & Eduardo Rivera to Rivera: The Brand's Evolution

Rivera, formerly Elisa & Eduardo Rivera, is a Spanish fashion brand whose story began in Madrid in the 1970s. Over more than five decades, the project has evolved in name, channels and collections while maintaining a particular focus on pattern cutting, fit, fabrics and finishes.

If you first knew the brand as Elisa Rivera or Elisa & Eduardo Rivera, this guide looks back at how it began and how it became the Rivera of today.

Rivera's origins in Madrid

Rivera's story begins in the 1970s with Elisa Rivera. From its earliest days, the project built an identity around design and an approach to fashion based on detail, pattern cutting and a close relationship with its customers.

Over time, the brand broadened its range and adapted to new stages while retaining that foundation.

2002: Eduardo joins the project

In 2002, Eduardo joined the project alongside Elisa. Mother and son developed a first collection, which they presented at Madrid's fashion trade fair, beginning a new phase for the company.

During these years, the work expanded into fabric research, collection development and collaboration with craftspeople and workshops, while the brand increased its presence in multi-brand stores.

From multi-brand distribution to its own stores

The evolution of the business led Elisa & Eduardo Rivera to invest in its own retail spaces and a more direct relationship with customers. Opening stores brought the collections, personal advice and the brand experience closer to customers in different parts of Spain.

The online store later added another channel for browsing and buying the collections from Spain and abroad.

2023: Elisa & Eduardo Rivera becomes Rivera

In 2023, the brand took another step and adopted the name Rivera. The rebrand brought stores and collections together under a simpler name while keeping the history of Elisa and Eduardo as part of the brand's identity.

That is why older references to Elisa Rivera or Elisa & Eduardo Rivera refer to earlier stages of the same brand now known as Rivera.

What defines Rivera style today?

Beyond any one season, Rivera style aims for garments that can be integrated into different moments of the day and combined in different ways. Pattern cutting, fit, fabric selection, colour and finishes all form part of the design process.

Versatility plays an important role: the same garment can shift in character through footwear, accessories or an additional layer, helping build a wardrobe with more styling possibilities.

Responsible design and proximity

Rivera garments are designed in Spain and made in carefully selected workshops, using responsible materials and processes intended to accompany you and stand the test of time.

Most of the workshops we work with are in Spain, within 150 km of our Madrid offices. This way of working reflects our commitment to quality, design and a more conscious approach to consumption.

Rivera also works with a selection of other brands. For those products, origin and manufacturing characteristics depend on each brand and model.

Rivera today: collections and personal advice

Today you can discover Rivera through the online store and our physical stores. Online you will find the women's collection, other categories and a selection of brands that complement the Rivera universe.

If you prefer to try garments or receive advice in person, browse our stores and choose the location that works best for you.

Frequently asked questions about Elisa Rivera and Rivera

Are Elisa Rivera and Rivera the same brand?

Yes. Rivera is the evolution of the brand that previously operated under the names Elisa Rivera and Elisa & Eduardo Rivera. Since 2023, the name used has been Rivera.

When was Rivera founded?

The brand's story began in Madrid in the 1970s. Since then it has gone through different stages of growth, distribution, store openings and development of its online channel.

Why did Elisa & Eduardo Rivera change its name to Rivera?

The 2023 change formed part of a rebranding process that unified the identity of stores and collections under the Rivera name while preserving the history and values developed in earlier stages.

Where are Rivera garments designed?

Rivera garments are designed in Spain. Production takes place in carefully selected workshops, and most of the workshops we work with are in Spain, within 150 km of our Madrid offices.

Where can I learn more about the brand's history?

You can find more information on Rivera's About page and discover current collections in our women's selection.

A story that continues under the Rivera name

Elisa Rivera, Elisa & Eduardo Rivera and Rivera are all part of the same journey. The name has evolved, but the brand's story continues to be built from Madrid around design, pattern cutting, versatility and the relationship with the people who choose its garments.